About
Projects
Contacts
K
Projects
Multimedia Designer and Art Director
↓↓↓
↓
ABOUT
Hi all! My name is Katerina Zakharova. I am a Design Lead with deep expertise in building visual brand communications. My work is based on an understanding of marketing and product objectives.
I worked on special projects and 360 advertising campaigns for a large EdTech company Skyeng. At the moment
I am involved in art direction and team management
in
Peridica Press.
Work Experience
Periodica (2024) — Design Lead
Skyeng (2022–2023) — Sr. Communication Designer
Alena Akhmadullina (2020–2021) — Comm. Designer
Boxberry (2020) — Graphic Designer
ABC Airlines (2017–2019) — Int. Marketing Manager
Education
Mads (2024) — Art Direction
WNBL Rozov (2022) — Product Design course
HSE Art and Design School ’ 21 — Communication Design
HSE (Higher School of Economics) (2013–2017) — International Marketing
SKILLS
Software
Figma (Components, Prototyping, Auto-layouts)
Adobe Pack (Ai, Ps, Indesign, After Effects)
Cinema 4D (Arnold, Redshift Renderers)
My Super Power
Product Approach
Perform stable in chaos
Curiosity
Daily
Dog’s Mum
Traveller
Ready for challenges that will enhance my skills and require new ones. I consider stress as normal part of life through which we learn and improve ourselves.
Plantaholic & Nature Lover
SELECTED CASES
360 campaign
Special project
Timeless classic
An educational project made within the framework of the educational course "Visual communication: how to became a capable art director". The course was run by Mads: International creative school & community. The task of the project is to develop a concept for outdoor advertising and a special project for Burger King. The work uses images and videos generated by artificial intelligence: Midjourney and Stable Diffusion.
Coming soon
2024
Event
Special project
Event & BTL design
BTL event design. Preparation of creative concepts and materials for participation in the festivals “This Summer” and “VK Fest”. Developing a creative framework, creating key images, scaling the idea onto media. Monitoring the quality of contractors' work: construction production, florists, printing contractors.
2024
Coming soon
Web
Print
Childhood book
The goal of the project is to create a partnership project between two brands: Periodica and Street Beat Kids. The project is aimed at attracting a new audience to the brand through an informational campaign — Children's Day. As a result, a series of photo books was developed together with artists who reflected their most vivid childhood memories.
View full project →
2024
Web
Print
Illustration
This is a special project for Skyeng online English school. The objective of the project is to pack a new product “English Selfstudy Courses”. It includes the development of visual identity for the landing page, workbooks for students, promo on social media and advertising.
View full project →
2023
Web
3D illustration
Research
Certificates Skyeng and Skysmart
Goal of the project is to debug the existing product page of gift certificates. JTBD was analyzed and new CJM created. Based on that project included: redesign of the site and a complete change in copywriting. The site's update influence on increase CR in payment by 2.01% from 1.96% to 3.7%. The average certificate purchase receipt also increased.
View full project →
2022
Selfstudy Course
Web
Illustration
Print
Psychological course “Mum is OK”
This is a collaboration between an online school Skysmart and Irena Ponaroshku — ambassador and bloger. This project consists of a series of free video tutorials, webinars, useful materials. They are dedicated to the topic of healthy parenting and provide psychological support to mothers.
View full project →
2023
Visual Identity
3D illustration
Skysmart Pro Guidebook
Brandbook for Skysmart Pro — programming school for children. Brandbook consists of visual identity, rules, components and 3D icons pack.
The project is under development.
Coming soon
2023
Visual Identity
Print
Flower Power Book
Book "Flower Power" that tells about flower's role in art. The research answers the questions: Why do artists use flowers in their works? How does the style, material, biography of the author influence on flowers image? Format 150 x 200 mm. Number of lanes 250. Block: offset 125 mg. Cover: matte lamination. Binding type: adhesive sewing bond.
View full project →
2021
Visual Identity
Web
3D illustration
Product page for a car rental service. The page aims to reflect the main features of the service for the target audience and comply with ToV.
View full project →
2022
Visual Identity
3D illustration
Personal Project — Hack Posters
It is a project-challenge to create 12 3D posters per year. I decided to express my feelings on various topics: ecology, mental health, war, and so on in a graphic form. Through this project, I want to speak out and practice poster art.
View full project →
2023
KATERINZA
Multimedia Designer
and Art Director
Contact me ↓
ABOUT
Hi all! My name is Katerina Zakharova.
I am a Design Lead with deep expertise in building visual brand communications. My work is based on an understanding of marketing and product objectives.
I worked on special projects and 360 advertising campaigns for a large EdTech company Skyeng. At the moment I am involved in art direction and team management in Peridica Press.
Work Experience
Periodica (2024) — Design Lead
Skyeng (2022–2023) — Senior Communication Designer
Alena Akhmadullina (2020–2021) — Communication Designer
Boxberry (2020) — Graphic Designer
ABC Airlines (2017–2019) — Int. Marketing Manager
Education
Mads (2024) — Art Direction
WNBL Rozov (2022) — Product Design course
HSE Art and Design School (2019–2021) — Communication Design
HSE (Higher School of Economics) (2013–2017) — International Marketing
SKILLS
My Super Power
Product Approach
Perform stable in chaos
Curiosity
Daily
Dog’s Mum
Traveller
Plantaholic & Nature Lover
Software
Figma (Components, Prototyping, Auto-layouts)
Adobe Pack (Ai, Ps, Indesign, After Effects)
Cinema 4D (Arnold, Redshift Renderers)
PROJECTS
360 campaign
Special
Timeless classic
An educational project made within the framework of the educational course "Visual communication: how
to became a capable art director". The course was run by Mads: Inter-national creative school & community. The task of the project is to develop a concept for outdoor advertising and a special project for Burger King. The work uses images and videos generated by artificial intelligence: Midjourney and Stable Diffusion.
Coming soon
2024
Event
Special Project
Event & BTL design
BTL event design. Preparation of creative concepts and materials for participation in the festivals “This Summer” and “VK Fest”. Developing
a creative framework, creating key images, scaling the idea onto media. Monitoring the quality of contractors' work: construction production, florists, printing contractors.
Coming soon
2024
Web
Print
Childhood book
The goal of the project is to create a partnership project between two brands: Periodica and Street Beat Kids. The project is aimed at attracting a new audience to the brand through an informational campaign - Children's Day. As a result, a series of photo books was deve-loped together with artists who reflected their most vivid childhood memories.
View full project →
2024
Web
Print
Illustration
Psychological course
“Mum is OK”
This is a collaboration between an online school Skysmart and Irena Ponaroshku — ambassador and bloger. This project consists
of a series of free video tutorials, webinars, useful materials. They are dedicated to the topic of healthy parenting and provide psychological support to mothers.
View full project →
2023
Web
Print
Illustration
Selfstudy Course
This is a special project for Skyeng online English school. The objective of the project is to pack a new product “English Selfstudy Courses”. It includes the development of visual identity for the landing page, workbooks for students, promo on social media and advertising.
View full project →
2023
Web
Certificates Skyeng and Skysmart
Goal of the project is to debug the existing product page of gift certificates. JTBD was analyzed and new CJM created. Based on that project included: redesign of the site and a complete change in copywriting. The site's update influence on increase CR in payment by 2.01% from 1.96% to 3.7%. The average certificate purchase receipt also increased.
View full project →
2022
3D illustration
Visual identity
3D
Skysmart Pro Guidebook
Brandbook for Skysmart Pro — programming school for children. Brandbook consists of visual identity, rules, components and 3D icons pack. The project is under development.
Coming soon
2023
Visual Identity
Print
Flower Power Book
View full project →
2021
Web
3D illustration
Car Rent Service
Product page for a car rental service. The page aims to reflect the main features of the service for the target audience and comply with ToV.
View full project →
2022
Visual identity
3D
Personal Project — Hack Posters
It is a project-challenge to create
12 3D posters per year. I decided to express my feelings on various topics: ecology, mental health, war, and so on in a graphic form. Through this project, I want to speak out and practice poster art.
View full project →
2023